Creation & Establishment of a new Business Unit


  • Automotive TIER1 supplier, global market leader in their domain / business
  • Producer of classical mechanical components in the area of powertrain and chassis


  • Company target: establishment as global TIER 1 supplier for complete all-wheel-drive systems
  • Challenges:
    • Limited customer contacts in the area of complete vehicle architecture, missing reputation
    • Limited competence in the areas of transmissions and all-wheel-drive systems
    • Missing development processes, -methods and -tools


  • Start with build-up of a 50/50 JV in the USA and in Europe
  • Cooperation with a partner on transmission (-components)
  • Plan to close competence- and process gaps and implementation thereof


  • Series production award for two complete all-wheel-drive systems, on in the USA, one in Europe, established customer contacts and recognised competencies & reputation
  • Build-up and establishment of independent all-wheel-drive R&D centres in USA, Japan and Europe
  • Build-ap of own transmission and all-wheel-drive system competence => dissolvement of JV and continuation of business unit as independent division!

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Further References